Viaram Edit
2025
Branding • Website • Product
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Problem
Solution
Landing Page
Developed a bold yet trustworthy visual language; legal gravitas with modern agility.
Wrote conversion-focused UX copy in a conversational tone (“Handle client intake with ease. AI responds to FAQs, schedules calls, and keeps clients informed”).
Built a modular layout optimised for early-access sign-ups and investor demos.
Web App
Designed a split-screen dashboard: left = AI assistant, right = tasks, deadlines, and billable hours.
Added contextual “pinned tasks” and “today/tomorrow/future” buckets for instant triage.
Integrated short AI prompts so lawyers can draft contracts, send updates, or log time in seconds.
Created a lightweight design system so new features ship fast with a consistent look and feel.
Results
60 % faster onboarding; beta testers completed setup in 12 minutes vs 30 minutes previously.
80 % of billable hours auto-captured; no more manual timesheets.
2.5× increase in demo signups; from 40/month pre-launch to 100+/month post-launch.
Impact
This wasn’t just a facelift. By combining a conversion-driven landing page with a clean, AI-native web app interface, Parallel Lab positioned Tractify as one of the first legal productivity platforms built from the ground up for lawyers; intuitive, credible and fast.
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We designed the brand identity, website and web app from the ground up. The result: a clean, lawyer-friendly dashboard where AI drafts contracts, logs billable hours automatically, and manages client intake without friction.
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