LVI Media
2024
Branding
Website
TL;DR: We helped LVI Media, a production company and media agency, design a bold new brand identity and a cinematic website that captured their storytelling expertise resulting in a 45% increase in client inquiries, longer on-site engagement (avg. +62%), and a stronger digital footprint that now attracts major brands seeking premium storytelling experiences.
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LVI Media is a production company and media agency redefining how brands tell their stories through film, digital, and creative strategy. When they approached Parallel Lab, the goal was simple — create a brand identity and website that looked as cinematic as their work, and as seamless as their storytelling.
Problem
The media space is crowded — every agency claims to “tell stories.”
LVI Media needed a brand identity and website that didn’t just say they were storytellers but showed it visually.
Parallel Lab’s challenge was clear:
Build a cinematic digital experience that translates motion, emotion, and production value into design.
Create a scalable identity system that works across film credits, decks, and digital screens.
Design a Webflow-based site that’s both visually bold and effortless to update with new projects.
Solution
Landing Page
Developed a bold yet trustworthy visual language; legal gravitas with modern agility.
Wrote conversion-focused UX copy in a conversational tone (“Handle client intake with ease. AI responds to FAQs, schedules calls, and keeps clients informed”).
Built a modular layout optimised for early-access sign-ups and investor demos.
Web App
Designed a split-screen dashboard: left = AI assistant, right = tasks, deadlines, and billable hours.
Added contextual “pinned tasks” and “today/tomorrow/future” buckets for instant triage.
Integrated short AI prompts so lawyers can draft contracts, send updates, or log time in seconds.
Created a lightweight design system so new features ship fast with a consistent look and feel.
Results
60 % faster onboarding; beta testers completed setup in 12 minutes vs 30 minutes previously.
80 % of billable hours auto-captured; no more manual timesheets.
2.5× increase in demo signups; from 40/month pre-launch to 100+/month post-launch.
Impact
This wasn’t just a facelift. By combining a conversion-driven landing page with a clean, AI-native web app interface, Parallel Lab positioned Tractify as one of the first legal productivity platforms built from the ground up for lawyers; intuitive, credible and fast.
